• PAP+ Formula

    Proven effective

  • Enriched with natural ingredients

    Safe for tooth enamel

  • Meets strict EU regulations

    Developed with approved ingredients

  • Next-day delivery available

    Order before 16:00

Developed by experts

Real results with our PAP+ formula

All of our products use our innovative PAP+ formula, proven to effectively whiten teeth without causing sensitivity or gum irritation.

Shop PAP+ products

Trusted by 100.000+ customers

Rated 4.7 out of 5

4.5 from 3184 reviews

Can't believe how much whiter my teeth are. Super effective and half the price of the other ones online!


Shantelle Pierce
Verified review

Works like absolute magic, was quick to whiten and didn't make my teeth sensitive at all!


Missy Greenford
Verified review

Who would have thought it could be this easy? Love it!


Bradley Martin
Verified review

My teeth have never been this white. period. I am so happy with the kit and would highly recommend to anyone wanting to get their teeth a few shades whiter!


Sofia Goodall
Verified review

Amaaaaazing results, will be telling all of my friends about this... or maybe not.... maybe I will keep it as my little secret!


Lizzie A
Verified review

Can't believe how much whiter my teeth are. Super effective and half the price of the other ones online!

Shantelle Pierce
Verified review

Works like absolute magic, was quick to whiten and didn't make my teeth sensitive at all!

Missy Greenford
Verified review

Who would have thought it could be this easy? Love it!

Bradley Martin
Verified review

Refill gels for the mysmile kit